Game Audio India is a campaign to build, support and scale the games and interactive audio ecosystem here in India. With a large number of indie and big gaming studios working on a variety of mobile games and some AAA games, there is a huge scope of establishing the game audio mindset.

Yes, mindset – more than a skill, what the gaming industry in India needs is an understanding of the possibilities that audio provides. Hence, GAI is beyond the bubble of the audio teams. It’s about creating awareness amongst game developers, game designers, producers, publishers and every function involved in this collaborative process who eventually would require to have as good perception about audio as they already have about storytelling, marketing, game mechanics, code, version control and visuals.

The audio community is at a stage where there are a significantly high number of linear media music composers, sound designers etc as compared to those who ‘really know’ the approach required for games and interactive projects. It’s the apt time to upskill this talent pool so that India gains an abundance of the right kind of skill sets that almost every recruiter is struggling to find as of today (January 2020)

Since this is a campaign, it will require a sustainable implementation. This means involvement of more people who are equally or more passionate about this cause. With this in mind, we require volunteers, professionals and an infrastructure that can run organically.

So, we have decided to keep all of the data on free resources, such as Google Sites for the website, Sheets, Forms & Docs for the documentation, Discord for meetups and Google Calendar, MailChimp/Sender & social media for events, schedules and promotions.

Success Criteria: If by the year 2025, major titles in the world start setting up their Audio Departments in India, there is a bump in requirements of audio roles in other indie companies, and audio mindset becomes part of the game development process in India, we’ll consider this as a sign of progress.